Privacy Policy

Who we are

This Privacy Policy applies to the website artisan-crumb.co.uk, operated by Artisan Crumb Ltd, a private limited company registered in England and Wales (Company No. 16805812).

Our registered office is at 18 Lansdowne Road, Hayley Green, Halesowen, England, B63 1BJ. For data-related enquiries, contact us at [email protected] or by telephone on 01214690024.

Artisan Crumb Ltd is the data controller for personal data collected through this website.

Data we collect

We may collect the following categories of personal data through this website:

Enquiry data — name, email address, telephone number, and company or organisation name submitted through our trade enquiry form.
Trade and business information — business type, product category of interest, estimated quantities, delivery location, and timescale information submitted voluntarily through the enquiry form.
Product requirement information — details about bakery equipment, commercial kitchen equipment, baking supplies, food preparation equipment, packaging, or procurement requirements provided voluntarily.
Communication data — any information shared with us via email or telephone as part of a trade enquiry or supply communication.
Technical data — IP address, browser type and version, time zone, browser plug-in types, operating system, and referral source, collected via our website server logs or any analytics tools implemented in future.
Usage data — information about how you use the website, including pages viewed and navigation paths, if analytics tools are implemented.

We do not knowingly collect personal data from individuals under the age of 18.

How we use your data

We use the personal data we collect for the following purposes:

To respond to trade enquiries submitted via our contact form or by email or telephone.
To review, coordinate, and manage product supply enquiries relevant to your stated requirements.
To communicate with you about your enquiry, product options, lead times, and supply arrangements.
To manage ongoing trade or procurement relationships where relevant.
To comply with legal obligations where applicable.
To improve our website and understand how visitors use it, if analytics tools are implemented.

We will not use your personal data for unsolicited marketing communications without your explicit consent.

Legal basis for processing

We rely on the following legal bases for processing your personal data:

Contract / pre-contractual steps — processing necessary to respond to and manage trade enquiries you submit.
Legitimate interests — where processing is necessary for our legitimate business interests, such as improving our website or managing trade communications, provided those interests are not overridden by your rights.
Legal obligation — where processing is required to comply with a legal or regulatory obligation.
Consent — where you have given explicit consent, such as for optional marketing communications.

Artisan Crumb Ltd does not sell your personal data. We may share your data with the following categories of third party only where necessary:

IT and hosting providers — services that host or support the operation of this website and associated communications infrastructure.
Professional advisers — accountants, solicitors, or other professional advisers where required.
Regulatory or legal authorities — where required by law, court order, or regulatory requirement.

Where we engage third-party processors, we ensure that appropriate data processing agreements are in place consistent with UK GDPR requirements.

We do not transfer your personal data outside the UK/EEA without appropriate safeguards.

Data retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. In general:

Trade enquiry data is retained for the period required to process the enquiry and any resulting supply arrangement, plus a reasonable period thereafter for record-keeping purposes.
Communication records may be retained for up to 6 years in line with general limitation periods under English law.
Technical and website usage data may be retained for up to 24 months depending on the tools in use at the time.

When personal data is no longer required, it will be securely deleted or anonymised.

Cookies and similar technologies

This website may use cookies and similar technologies. Our use of cookies is described in our Cookie Policy. Cookies that are not strictly essential for the website to function will only be set with your consent.

Your rights

Under UK data protection law, you have the following rights in relation to your personal data:

Right of access — to request a copy of the personal data we hold about you.
Right to rectification — to request correction of inaccurate or incomplete personal data.
Right to erasure — to request deletion of your personal data in certain circumstances.
Right to restriction of processing — to request that we restrict how we process your data in certain circumstances.
Right to data portability — to receive your data in a portable format in certain circumstances.
Right to object — to object to processing based on legitimate interests or for direct marketing purposes.
Rights related to automated decision-making — we do not carry out automated decision-making or profiling.

To exercise any of these rights, contact us at [email protected]. We will respond within the statutory time frame (generally one month).

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) , the UK's data protection supervisory authority.

Contact us

For any data protection or privacy enquiry, please contact Artisan Crumb Ltd:

Email: [email protected]
Telephone: 01214690024
Post: 18 Lansdowne Road, Hayley Green, Halesowen, England, B63 1BJ

This Privacy Policy may be updated from time to time. The version currently published on this page supersedes any previous versions.